It’s been a busy couple of weeks for iamamiwhoami! It’s less than a month till the new album BLUE comes out, and I was wondering how they were going to release the rest of their videos by then. Question answered: They released the next 2 tracks together! My guess is they’ll release 2 more the week before the album drops and then the last one maybe the day before or day of.
A few days later, we got an interview in Dazed & Confused magazine! What a treat! I feel like’s it’s been a good while since we’ve had a decent interview. In this one, she gives a lot of love (and credit) to her fans for helping her make this album happen. This, I think, is the future of music. I’ve seen it happening more and more lately. Oh Land, another Scandinavian singer (Danish, specifically!) is making her album through a pledge page too. It’s very exciting to feel so close to an artist. They really are making the music for you. I want to see more mainstream artists doing this!
Anyway, let’s get on to the videos/singles! First up is “thin.”
Gosh, I love this one. It reminds me a lot of “fountain,” which I also really like, in that this one sounds a lot like it belongs in an 80’s fantasy movie. I just LOVE the change of pace in the song just past halfway through. It just swallows you up. It’s like being held down by an anchor in the middle of a waterspout. It’s frightening and beautiful at the same time.
I think Jonna Lee’s relationship with her fans has gotten a little complicated here. If that is who the shadowy black figures represent. I saw someone else suggest that maybe they represented her past? I’m not 100% sure about that. I can relate to the figures a little if they’re fans though. They’re getting messages in bottles from her, but the put their hands on their hips and scratch their heads in confusion at their meanings. Yes, yes, that I can relate to, haha. I suppose they figure they’re not going to get any meaning from the words because the end up burning or tossing away the papers. As I’ve said about iam before, I think their music is meant to be interpreted by everyone differently. It means something special for every individual, and no one is right and no one is wrong. That’s why they burn the papers but keep the bottles. The images of the shadowy figures holding up the empty bottles against the dusky sky gives me the shivers a little.
Next up is “chasing kites.”
We open to shots of a typewriter, dozens of sheets of paper (with what looks like her lyrics printed on them), and glass bottles. So that’s where they’ve been coming from! Jonna inhabits a lighthouse on a small island, all by herself. The shadowy figures are nowhere to be seen (except in a few fleeting flashbacks to other videos). She starts by singing “It’s a thin, thin line and I walk both sides of it.” What a great transition from the previous song! I can’t wait to hear the album as a whole. If anything, this is where she addresses her past. It feels like it’s representing her leaving her home (past) and casting her sails to the wind (future), even though she’s torn between the desire to stay and the decision to leave. This whole album, I think, is representing her journey from being this vague and mysterious project to a full-fledged “band” that’s captured the attention of, well, maybe not the world, but certainly a lot of people. She’s torn between enjoying the shroud of secrecy and wanting to share her work with everyone. (Refer back to the interview where she indicates her trepidation at becoming a “mainstream” artist while later stating that she doesn’t want to keep her artistry all to herself “in the closet.”)
It’s a really fascinating new look into iamamiwhoami’s psyche, especially Jonna’s. I’m certain she must be an introvert, because I’m familiar with that feeling of wanting to be alone, but not lonely. It’s this sort of Jekyll and Hyde tug of war in your head sometimes. Wow, this song really hits me when I think about it.
I’m so excited for this album! And they’ve finally announced the release of a physical album! I’ve already bought the digital version, but I just HAVE to have this CD, even if it doesn’t come with a DVD. Less than a month away now. Soon, soon, soon!