Last month, I wrote briefly about my general distaste for rock videos. I thought, then, that it would be a good idea to show exactly what I believe a music video can be by sharing one of my favorites, and that is Goldfrapp’s “Ride a White Horse.”
Why is it one of my favorites? Because it’s the opposite of you might expect a music video to be. Wait, what? I know what you’re thinking. After going on a mini rant about what a music video should be, I go on to praise a music video that defies that?
Well, sort of. I said that a music video is an art form to be explored. I think what some people might expect a music video to be is something glamorous and beautiful – After all, the artist is promoting themselves (and their song/single). Who wouldn’t want to look good?
But Goldfrapp chooses to be un-glamorous. Alison looks amazing, as always, but what’s the first image you see? A piece of toilet paper stuck to her heel. Very un-glamorous. Then she grabs a microphone made from a cardboard tube and wadded up tinfoil. How tawdry. A series of gross and disturbing images follows, including rotting food and dead fish. Later, she stomps on a dance floor made of cardboard and duct tape, eats a pizza topped with cigarette butts and bottle caps, and dances with dirt-smudged men who crawl out of a dumpster. SO UN-GLAMOROUS.
I generally don’t advise anyone to read YouTube comments, but I’ll share this little nugget of gold from roytheboy68 (I know) who proclaims:
This vid annoys me. Great song, she looks great and then she FUCKS IT UP with that imagery. Give me a break. It’s not “creative” or “edgy” it’s just annoying.
Exactly the point, dude. If this video makes your boner wilt like sad puppy dog’s tail, then Goldfrapp has succeeded. This video is not meant to turn anyone on – It’s meant to do the opposite. Yes, Goldfrapp looks GORGEOUS, but that is not the point. If you are distracted by worms in some kind of brownish juice and a man wrapped in toilet paper eating out of a garbage can – that IS the point.
The title of song refers to Bianca Jagger’s entrance into Studio 54 on a white horse, while the song itself is inspired by the disco era in general. Dancing at the disco (even in the modern sense) has a glamorous feeling to it, as one usually gets dressed and made up very fancy to go there. So Goldfrapp COULD have done a video that followed the theme if the song, but what fun would that be? That would be boring.
So to all the roytheboy68’s out there: I relish your disgust. And I’m sure Goldfrapp does too.